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| B.A. (Hons.) Marketing |
Approval Code: (A1764; 12/08) |
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This degree provides the students with the relevant academic and vocational marketing, business principles, skills
and knowledge via a variety of innovative teaching and learning techniques. Thus, providing a rigorous and holistic
education through a combination of examinations, projects, coursework and assignments, and finally a requirement to
complete a dissertation in the final year. Students are introduced to a variety of current business environments,
which further equip them with skills to manage their education and training needs in the corporate world.
Graduates will receive partial exemption from CIM*
*CIM - The Chartered Institute of Marketing
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| Minimum Entry Qualifications |
| Minimum Entry Qualifications for Degree Programme |
| UCSI Foundation |
Pass |
| A-Levels / STPM |
2 Principals |
| UEC |
5 Credits |
| Equivalent Courses |
Case-by-case basis |
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| Minimum Entry Qualification for Foundation Programme |
| SPM / O-Levels or its equivalent |
5 Credits |
| UEC |
3 Credits inclusive of Maths |
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| English Language Requirements |
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A distinction (A1 or A2) in SPM / UEC English, MUET Band 5, or a score of 213 (Computer based) / 550 (Written based)
in TOEFL, or Band 5.5 in IELTS, or UCSI English Foundation or equivalent. If English Language requirements are not
fulfilled, additional English module(s) must be taken at UCSI.
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| Career Opportunities |
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The focus of this programme matches those of professional marketing qualifications, thus,
individuals’ career advancement in achieving a professional status is sped up. The comprehensive degree programme
also heightens the learned skills required to meet the challenges and development o the competitive realms of
marketing. |
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| MoHE Compulsory Subjects |
| Bahasa Kebangsaan, Malaysian Studies, Moral Studies or Islamic Studies |
| Course Structure |
| Foundation |
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 Computing Studies
Economics
Introduction to Business
Accounting Practice
Algebra & Trigonometry
Computing Essential
Writing for Academic Purpose
Film & Arts Appreciation
Quantitative Methods
Office Application
Introduction to Probability and Statistics
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| Year 1 |
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Business Communications
Business Information Systems
Introduction Management & Organisational Theory
Business Statistics
Organisational Behaviour
Business Economics
Marketing in Practice
Business Law
Fundamentals of Marketing
Co-op Placement 1
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| Year 2 |
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Compulsory |
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Business Research Methods
Business Modelling with Spreadsheet
Customer Communication
Relationship Marketing
E-Marketing
Entrepreneurship
Marketing Processes
One-to-one Marketing
Co-op Placement 2
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Elective (Choose Two) |
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Business Mathematics
Business Analysis & System Development
Corporate Communication
Managing People
Management Science
End User Computing
Financial Management 1
Financial Management 2
Employee Development
Operations Management
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| Year 3 |
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Compulsory |
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Current Issues in Marketing
Strategic Management
Strategic Marketing
Marketing Promotion
International Marketing Strategy
Independent Project (2 semesters)
Co-Operative Placement 3
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Elective (Choose Two) |
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Contemporary Human Resource Management
Electronic Business
Strategic Information System Management
Retail Marketing
Services Marketing
Organizational Development & Change
International Business
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